0704-883-0675     |      dataprojectng@gmail.com

INFLUENCE OF ADVERTISING MESSAGES ON CARITAS UNIVERSITY UNDERGRADUATES’ PATRONAGE OF GOODMORNING CORNFLAKES\

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

Abstract

The main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate students of Caritas University, 100 copies were retrieved. The study asked among other questions: what type of influence do advertising messages have on your patronage of Goodmorning cornflakes? The findings revealed that advertising has great influence on he respondents purchase of Goodmorning cornflakes. The study recommends that the manufacturers should increase their media for advertising from radio and TV to bill board, posters and pamphlets so that their advertising messages will reach many people.




FIND OTHER RELATED TOPICS


Related Project Materials

IMPACT OF MARINE POLLUTION ON SHIPPING OPERATION IN THE SOUTH-SOUTH GEOPOLITICAL ZONE

Background of the study

The internationally recognized definition for the marine environment was developed by Group of E...

Read more
THE USE OF INSTRUCTIONAL MATERIALS FOR EFFECTIVE TEACHING AND LEARNING OF BUSINESS EDUCATION IN JUNIOR SECONDARY SCHOOLS

ABSTRACT

In this work we analysed the use of instructional materials for effective teaching and learnin...

Read more
DIGITAL MARKETING AS A KEY DRIVER OF SALES IMPROVEMENT AMONG SMALL AND MEDIUM SCALE ENTERPRISES

ABSTRACT

The study examined digital marketing as a key driver of sales improvement among small and medium scale enterpri...

Read more
EFFECT OF BUILDING MATERIAL COST ON HOUSING DEVELOPMENT IN NIGERIA

ABSTRACT

This study was carried out on the effect of building material cost on housing development in N...

Read more
THE USE OF INSTRUCTIONAL MATERIALS AND ITS EFFECTS ON THE TEACHING AND LEARNING OF COMPUTER IN JUNIOR SECONDARY SCHOOLS

EXCERPT FROM THE STUDY

Education has instrumentally impacted positively to the survival of the society at large, this sole reason is why...

Read more
PROBLEMS OF TAX COLLECTION IN NIGERIA

ABSTRACT

This research work was carried out to examine problems of tax collection in Nigeria  ...

Read more
INVESTIGATING INEC AND CHALLENGES OF MONITORING POLITICAL PARTY CAMPAIGN FINANCING IN NIGERIA (A CASE STUDY OF 2015 GENERAL ELECTION)

BACKGROUND OF THE STUDY

Political parties are critical to the political process in modern cultures. In...

Read more
EFFECT OF COVID-19 ON FOOD VENDORS

BACKGROUND OF THE STUDY

In many developing countries including Nigeria street food vendors have formed...

Read more
MANAGEMENT OF MATERIALS IN BUILDING

ABSTRACT

The control of materials on construction sites is handled carelessly by planning and purchasing departments, si...

Read more
AVAILABILITY OF TEACHERS AND LABORATORY FACILITIES FOR EFFECTIVE TEACHING AND LEARNING OF HOME ECONOMICS IN JUNIOR SECONDARY SCHOOL

ABSTRACT

This research was carried out to assess the availability of teacher and laboratory facilities...

Read more
Share this page with your friends




whatsapp