Abstract
The main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate students of Caritas University, 100 copies were retrieved. The study asked among other questions: what type of influence do advertising messages have on your patronage of Goodmorning cornflakes? The findings revealed that advertising has great influence on he respondents purchase of Goodmorning cornflakes. The study recommends that the manufacturers should increase their media for advertising from radio and TV to bill board, posters and pamphlets so that their advertising messages will reach many people.
Background to the Study
With the shrinking of the world into a global village through the increasing sophistication of c...
Abstract
The primary objective of this study was to assess and describes the attitude of business education student&...
ABSTRACT
This study investigated the effect of conflict resolution skills training on interpersonal conflict among secondary school stude...
ABSTRACT
Plant gums are natural polymers with low toxicity, high biodegradability and high compatibility with drugs making them useful as...
Abstract
It is because of social issues like economic inequalities, unemployment that...
BACKGROUND OF THE STUDY
The process of moving raw materials and completed commodities from the site of production to th...
ABSTRACT
This study was carried out to examine the effect of sales promotion strategies on customer patrona...
Statement of the Problem
Business organizations in Nigeria especially manufacturing industries failed t...
Background Of
ABSTRACT Insurgency and its consequent security challenges in the Niger Delta region have became a matter of global concern. This insurge...
NON-VIOLENT APPROACH TO INSURGENCY IN NIGER DELTA REGION OF NIGERIA