091-2230-8145     |      dataprojectng@gmail.com

INFLUENCE OF ADVERTISING MESSAGES ON CARITAS UNIVERSITY UNDERGRADUATES’ PATRONAGE OF GOODMORNING CORNFLAKES\

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

Abstract

The main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate students of Caritas University, 100 copies were retrieved. The study asked among other questions: what type of influence do advertising messages have on your patronage of Goodmorning cornflakes? The findings revealed that advertising has great influence on he respondents purchase of Goodmorning cornflakes. The study recommends that the manufacturers should increase their media for advertising from radio and TV to bill board, posters and pamphlets so that their advertising messages will reach many people.




FIND OTHER RELATED TOPICS


Related Project Materials

SATELLITE TELEVISION CHANNELS PREFERENCE AMONG YOUTHS

Background to the Study

With the shrinking of the world into a global village through the increasing sophistication of c...

Read more
ATTITUDE OF BUSINESS EDUCATION TEACHERS TOWARDS TECHING

Abstract

The primary objective of this study was to assess and describes the attitude of business education student&...

Read more
EFFECT OF CONFLICT RESOLUTION SKILLS TRAINING ON INTER-PERSONAL CONFLICT AMONG SECONDARY SCHOOL STUDENTS IN BAUCHI METROPOLIS, NIGERIA

ABSTRACT

This study investigated the effect of conflict resolution skills training on interpersonal conflict among secondary school stude...

Read more
SURFACE ACTIVITY AND RELEASE PROPERTIES OF SOME TROPICAL GUMS IN ARTEMETHER AND ARTESUNATE SODIUM TABLET FORMULATIONS

ABSTRACT

Plant gums are natural polymers with low toxicity, high biodegradability and high compatibility with drugs making them useful as...

Read more
THE POLICY OF PRIVATIZATION AND COMMERCIALIZATION OF PUBLIC ENTERPRISES IN NIGERIA: AN APPRAISAL OF TELECOMMUNICATION

 

Abstract

It is because of social issues like economic inequalities, unemployment that...

Read more
AN INVESTIGATION ON THE EFFECT OF LOGISTICS MANAGEMENT IN MARKETING OF AGRICULTURAL PRODUCTS (A STUDY OF DIVERSAY SOLUTION LIMITED)

BACKGROUND OF THE STUDY

The process of moving raw materials and completed commodities from the site of production to th...

Read more
THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS

ABSTRACT

This study was carried out to examine the effect of sales promotion strategies on customer patrona...

Read more
THE EFFECT OF MOTIVATION ON ORGANIZATION PERFORMANCE

Statement of the Problem

Business organizations in Nigeria especially manufacturing industries failed t...

Read more
AN ASSESSMENT OF INFORMATION TECHNOLOGY AND ITS EFFECTS ON THE EFFICIENCY OF TAX ADMINISTRATION IN NIGERIA

Background Of 

NON-VIOLENT APPROACH TO INSURGENCY IN NIGER DELTA REGION OF NIGERIA

ABSTRACT

Insurgency and its consequent security challenges in the Niger Delta region have became a matter of global concern. This insurge...

Read more
Share this page with your friends




whatsapp